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LET'S GET AHEAD! Make Money, Save Money, Live Better!
Smell More Sales By Reducing Your "No's!" ... by neil smith
Posted on 2008-Sep-4 at 04:55 - Post Comment
9/4/08
Everyone is a salesperson whether they are trying to seal a government deal or convince some lazy bum husband to take out the trash, sales is a part of everyone's everyday lives. Strong selling skills are an integral part of obtaining the things we want out of life.
A potential client has seemingly limitless choices for most every need under the sun and thus often conducts their end of the process by seeking the flaws which will disqualify something rather than the reason to say yes and purchase.
REMOVING OBSTACLES MAKES THE SALE!
You may get a hundred things right with your service or product, but just one or two key things wrong and you are sunk! It could be something as simple as having a pukey color painted on your product, or not having a neat personal appearance or not much self-confidence or even worse - being overly pushy and obnoxious when trying to make a sale. It could even be an incorrect choice of wording in your marketing campaign!
You may be an extremely gifted and talented person with a lot of wonderful things to offer this world, but if it has become obvious that you are in a rut and feel like you are just spinning your wheels in life and not gaining any traction, perhaps it is time to look a bit more inward to fix reasons people may be saying no. Being human, we could drive ourselves crazy trying to fix every last flaw and this is not the intent of this article, but try putting yourself in the position of the person you are trying to sell to. Look for reasons to say no and try to address and remove as many of those obstacles to the sale as possible.
* Pay attention to detail and be about your client and not about your own self-interests.
* Dress for success and be neat and presentable.
* Take care of your health and lose those extra pounds (yes! it affects sales!).
* Work on your presentations. Toastmasters is an excellent place to learn public speaking and interpersonal skills not to mention networking in general. In fact, there are many great networking groups such as LeTip http://www.letip.com which I personally belong to, where you can really sharpen a lot of your delivery skills in front of a captive audience.
* Try the fuzzy puppy sale (or try before you buy). The theory is that once a person has your great product, it will become a part of their lives to the point where they will gladly pay you in order to be able to keep it. This is a time-tested sales strategy that works.
* Listen to your prospective clients. If enough of them are telling you that something is amiss with your product or service, take it to heart and not personally. Use this real-world feedback to do better. This is valuable information that cannot be purchased.
* Be willing to go above and beyond the call of duty to please your clients. I sometimes find myself moving buffet tables and lumber on a music job. It doesn’t matter to me because I am there to make a wonderful experience for those who hire me. You’d be amazed at how many times I have found myself with a hundred dollar tip or a glowing review on my website from a client I have gone overboard for resulting in new client referrals and re-hires.
You already have plenty of reasons for people to say yes to you. Now spend a little time on reducing the reasons for people to say no and I can guarantee this is one NO’S REDUCTION surgery that will leave you stronger, more competitive and ready to kick ass out there!
NOW GO PUNCH 'EM IN THE "NO's!"
Please visit my website at http://www.letsgetahead.com for more great articles like this one!
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